Lola Escámez - LATANI
Who is LATANI?
Lola Escámez is a contemporary artist from Spain, currently living in Portugal. She paints with wine, and creates a different world through her canvas.
Working with her is an amazing experience plenty of excitement and adventures. I’ve been working on different aspects of her brand, from the logo until her emails. Let me tell you a bit about it. Â
What did I do to help?
Branding
I created a brand identity that shows Lola's Softness and Kindness, by also trying to get an inspiration in art and wine's sofistication.
Social Media Management
Her presence in Facebook and Instagram is a plus. Therefore, we keep her followers updated with the last news of her events and new works constantly.
E-Commerce Development
She needed a place where to land all of her art work and merchandising, so a good e-commerce was set up. User can ask for a quote of her works, or buy tickers for the next exhibition.
Meta Ads
Every event need promotion, and Meta Ads helps her art get visible around the country. With a good strategy and a well-structured funnel this is all possible.
E-mail Marketing
Part of her online presence involves the way she talks to people before, during and after any purchase. So, we help by creating automations to notify and inform her clients along the process of purchase or when the next event will take place.