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Andrea Barrionuevo J.

Andrea Barrionuevo J.

Digital Marketing and Communication

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When the Lights Go Out: Rethinking Our Dependence on Digital Marketing
News

When the Lights Go Out: Rethinking Our Dependence on Digital Marketing

adminApril 29, 2025April 29, 2025 263 Views

A massive blackout across Spain and Portugal gave us all a serious jolt — not just because the lights went…

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3 min read
Social Media Management: Build Your Brand, One Post at a Time
Services

Social Media Management: Build Your Brand, One Post at a Time

adminDecember 30, 2024July 20, 2025 225 Views

In today’s digital landscape, social media isn’t optional—it’s essential. Whether you’re an entrepreneur, a growing business, or an established brand,…

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3 min read

I'm a digital marketing specialist with over 12 years of experience helping brands grow through strategy, design, content, and automation. I combine creativity with structure to build meaningful digital experiences that connect, convert, and inspire.

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contact@andreabarrionuevo.es

andreabarrionuevo.es

👉🏼 Marketing & Communication knowledge ✨
📍🇵🇪🇭🇷 in Portugal 🇵🇹
👩🏻‍💻 Founder at @alpakkamkt
📧 contact@andreabarrionuevo.es
Website 👇🏼

Your business has a plan. So should your marketing Your business has a plan. So should your marketing.Funnels and buyer personas are just a piece of the puzzle.When we talk about marketing strategy, we’re not just talking about one document filled with buzzwords and complex charts. We’re talking about direction, vision and clarity.In this carousel, I walk you through the real structure of a marketing plan — from understanding your market, audience, and customer journey to setting goals and tactics that actually work.💬 Whether you’re launching a new brand or reviewing your current strategy, this is for you.✨ Save this post for your next planning session📩 DM me if you want help creating your own marketing plan!#marketingplan #digitalmarketingstrategist #businessgrowthstrategy #customerjourney #marketingobjectives #marketanalysis #buyerpersona #marketingfunnel #funnel #content #plan #audience
I’m sitting with @martapimentel.pt in our next e I’m sitting with @martapimentel.pt in our next episode of #FreshFruitTalks where we’ll be talking about Communication for Entrepreneurs. Have ever though about how your business is communicating? Let’s answer that question and more this 14/10 at 18hrs! Get the full Interview thought Alpakka’s YouTube Channel!Save the date and Follow for more specialized content! 🙌🏼🥰#communication #businesses #entrepreneur #entrepreneurship #interview #pt #portugal
Content is tricky, right? 😳 We can spend hours Content is tricky, right? 😳We can spend hours -even days- trying to do the most eye-catching post ever! But truth is: sometimes it is not enough.We live in a very noisy world that sometimes cancels the best ideas and thoughts that we might have. Sincerely, I’ve been there, too. But I don’t wanna give up. And I encourage you to do the same! 💪🏼There are 2 extra tips that I believe are the most valuable of this Top 5 List (+2). I reserved them for the description because they are like an inner secret for me, and my clients:6. Be consistent, but not predictable.People are expecting to see your content or newsletter on Monday? Then, what about delivering it on Tuesday instead? The most “organically natural” you are, the most people will feel you. 7. Be you: this is more than authenticity, this is about your personality and how you feel and act outside the screens, too. I’ll be honest: I’m so damn shy!🙈 but Here I am showing my extrovert introvert self. 🥰 And I do it with so much love and care.Above everything, to create engaging content is not about doing it perfectly and to get thousand of followers in one month. It’s about creating content with joy and passion for what you do and what you are.🙌🏼☺️And maybe that’s the most valuable secret for creating engaging content so far.#contentmarketingstrategy #content #engagingcontent #creation #contentcreatortips #contentcreator #instagram #tips #socialmedia #success #pasion #digitalmarketingtips #marketing
Yes, I know AI changes my face 😅 But we cannot Yes, I know AI changes my face 😅 But we cannot change our personality.We all know that trends come and go. Your brand shouldn’t.These recent weeks I saw people jumping into horizontal videos without strategy, just because “everyone’s doing it.”But not all formats, aesthetics, or trends are meant for you.Your brand’s personality deserves to be nurtured, not overwritten.Here’s my reminder: authenticity isn’t about rejecting everything. It’s about choosing what aligns with who you are.Save this post if you’ve ever felt pressure to follow a trend and Follow for more marketing with personality 🙌🏼#trends #marketing #digitalmarketing #trendy #video #now #contentstrategist
October’s here and this is my content for you in October’s here and this is my content for you in this month.Surprise, surprise! New FREE courses of marketing for you to get in touch with the very basics of Digital Marketing and Communication. Let’s discover a new Business in Portugal 🇵🇹 that awaits to be shown to the world! And there is always two new guests I will have the pleasure to sit with in Fresh Fruit Talks! Ready for those conversations? 👀 I’ll wait for you there! 🙌🏼🥰 #october #agenda #freshfruittalks #fft #marketing #digitalmarketing #interviews #news #upcoming #events
It was my turn to get some fresh air. ☺️ Sept It was my turn to get some fresh air. ☺️September came with so much strength (and stress). And previously I was more stressed than busy.My life as entrepreneur is changing very fast. Maybe more than expected. Ups and Downs. Happy one day, worried in the next one. Does it sound familiar to you?September reminded me how difficult this decision was and that maybe in the beginning I didn’t saw it that way. But there is an inner thought that always pop ups: “Andrea, you decided this because it was your dream”. And yes, it’s always about that “what if I…” moment that makes everything take another turn. So, every time I got a client climbing the uncertainty mountain in his/her entrepreneurial journey, I can always tell: “I gotcha. I’ve been there too. Thank you for letting me be part of this process”. Never give up. Just take your time to get some fresh air too. 🥰💪🏼#entrepreneurship #digitalmarketingtips #coahing #travelling #time #relax #marketing #marketingforsmallbusiness #marketingdigital #marketingforbeginners #marketingforbusiness
#FreshFruitTalks had the pleasure to meet @camilaq #FreshFruitTalks had the pleasure to meet @camilaqueiroz.pt in this amazing interview!We discussed about the Affiliate Marketing and its impact on the digital transformation in the entrepreneurial environment 😃Get ready to discover much more about this interesting topic at the link in my bio where you’ll find the full YouTube interview.Want to discover more about Marketing for your business, follow me for more! 💪🏼#womeninmarketing #digitalmarketing #marketing #interview #entrepreneurship #empreendedores #portugal #workinprogress #strategy #affiliatemarketing #affiliatemarketingtips
These aren’t just strawberry earrings. 🍓 They These aren’t just strawberry earrings. 🍓 They’re a reminder that branding lives in the details.Branding is not just a logo. Not just a color palette. Not just a file in .AI or .SVG format.Branding is how you show up. It’s the earrings you wear, the scent you choose, the way you write an email or sign your name.Branding is the emotion someone gets when they see something and think: that’s so YOU.These tiny strawberries? They’re not random. They’re a wink to the visual identity I’ve been nurturing for years — warm, creative, joyful, bold.So next time you think about your brand, don’t start with your logo.Start with how you want people to remember you. 👀What little details make your brand… yours? #branding #AndreaBarrionuevo #concept #logo #design #brands #marketing #digitalmarketingtips
Summer reaches its end, but not our Fresh Fruit Ta Summer reaches its end, but not our Fresh Fruit Talks Interviews! 🍓Want to learn more about how to make more money from home, while traveling around the world and enjoying life out of the routine?Well… guess what! I think Affiliate Marketing is one of the big reasons people can do that. 🤩 If you wanna learn more about it, I invite you to watch the full conversation with the awesome @camilaqueiroz.pt, Affiliate Marketing Specialist that has several time living out of this.Ready to found out how to earn more money in the digital world? 💪🏼This 23rd September, find the full interview in YouTube! #interview #freshfruittalks #andreabarrionuevo #digitalmarketingexpert #affilliatemarketing #hotmart #marketing #digitalmarketer
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