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Andrea Barrionuevo J.

Andrea Barrionuevo J.

Digital Marketing and Communication

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When the Lights Go Out: Rethinking Our Dependence on Digital Marketing
News

When the Lights Go Out: Rethinking Our Dependence on Digital Marketing

adminApril 29, 2025April 29, 2025 263 Views

A massive blackout across Spain and Portugal gave us all a serious jolt — not just because the lights went…

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3 min read
Social Media Management: Build Your Brand, One Post at a Time
Services

Social Media Management: Build Your Brand, One Post at a Time

adminDecember 30, 2024July 20, 2025 225 Views

In today’s digital landscape, social media isn’t optional—it’s essential. Whether you’re an entrepreneur, a growing business, or an established brand,…

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3 min read

I'm a digital marketing specialist with over 12 years of experience helping brands grow through strategy, design, content, and automation. I combine creativity with structure to build meaningful digital experiences that connect, convert, and inspire.

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contact@andreabarrionuevo.es

andreabarrionuevo.es

🙋🏻‍♀️I help brands with their online strategies through Digital Marketing and Communication ❤️
👉🏼Follow if you want to learn about Marketing, too 🙌🏼

What can we expect from future? 😳 In Marketing we What can we expect from future? 😳In Marketing we are always wondering what’s next and in the paid ads it’s even more exciting, but also difficult to tell.I interviewed @veronicakraemer.mktdigital to understand those little details about Meta and Google ads most entrepreneurs have been trying to solve.Find out the full interview in my link in bio / YouTube Channel. #youtube #freshfruittalks #interview #marketing #paidads #digitalmarketing #marketingdigital #portugal #portugalemclicks #ads #digitalmarketingtips #entrepreneur #businessgrowthstrategy #businessowners #businessentrepreneurship #womeninmarketing #entrepreneurship #strategy
Being a solopreneur means wearing a thousand hats Being a solopreneur means wearing a thousand hats — designer, copywriter, strategist, and sometimes… therapist too 😅But here’s the truth:You don’t need to do everything to make things happen.Delegation isn’t losing control.It’s gaining clarity.🧠 When you free your time from repetitive work,you give creativity and growth a real chance to flourish.✨ Work smarter, rest intentionally, and let your strategy breathe.Your brand (and your health) will thank you for it.🔖 Save this post if you need a little reminder to pause.#solopreneur #productivity #marketingforfounders #worksmart #delegation
Trends, new interfaces... Instagram is making its Trends, new interfaces... Instagram is making its mark. 😃 Have you tried Instagram's new AI for editing stories on the fly? 😵 If you approve, comment 💛 And if you don't like it and they need to give it another try, comment 🤷🏻‍♀️ #ai #stories #instagramstories #newfeature #updates #marketing #digitalmarketing #contentstrategy #now
AI is the subject we all are talking about. But AI is the subject we all are talking about. But it’s pretty important how it is used on Marketing and how to turn the Hype of the tool and its usage in eCommerce Sites into Revenue. That’s what Darin Archer, Linda Bustos and Dom Fee are discussing right now into this webinar promoted by Industry Dive. Some of the main points I found pretty interesting to highlight are:👉🏼 If you want to try something with AI, get your objectives and Targets well defined.👉🏼 you need to understand what your costumers want, how they feel when they are exposed to your brand and your products.👉🏼 Personalization with AI in the eCommerce area is not new. To know how to create a better experience, it’s important to understand personalization is overkilled. We need to have patience and to assume that if something doesn’t work, we need to measure and reanalyze, but don’t judge. 👉🏼 Pro tip: understanding your customer journey to get a better panoramic view to decide if using AI or not in your e-commerce is exactly what you need or not. Linda says well: not everyone is Amazon. 😣👉🏼 Optimize for both human and machine readability! Structure your data, metadata, and clear product descriptions! SEO here is fundamental. 😎👉🏼 Faster load times in your site can make the difference from a customer get your product or escape to your competitors arms.👉🏼 Build trust 🙌🏼 Don’t use AI reviews, transparent sourcing, and consistent brand voice. Above all, remember that we are still selling to humans, and machines are in the middle to get them. So, how you pleased both will make the difference between your success or not. 😃Read, learn and do research. That’s the best advice we marketers can give you.We have so much to learn about this. What do you about this? I read you 👀#marketingdive #news #marketingnews #webinar #ecommerce #ai #hype #revenue #AIFirstWorld #retaildive #marketingstrategist #websites #marketingmix #brand #branding #customers
Automation can be amazing. It saves you time, keep Automation can be amazing.It saves you time, keeps your brand active, and makes everything flow smoother.But here’s the problem 👇When you let AI run your business, your brand slowly loses its soul.I’ve seen so many brands sounding exactly the same, posting the same captions, and calling it “strategy.”It’s not. It’s laziness disguised as productivity.The truth?AI should assist you — not replace you.Because people don’t connect with robots.They connect with stories, with your tone, with the way you see the world.Don’t let your brand lose its voice. 🍓👉 Swipe through this post to learn how to use AI the right way — and keep your content human.#aitools #contentautomation #ethicalmarketing #marketingtips #digitalstrategy #socialmediamarketing #andreabarrionuevo
There’s something magical about marketing. It’s wh There’s something magical about marketing.It’s where creativity meets empathy, and where every word has the power to move someone, somewhere.It’s not always glamorous — it’s late nights, new ideas, and constant reinvention.But it’s also that spark that reminds us why we love what we do.To everyone out there crafting stories, solving problems and bringing brands to life —this is your day. 💛Happy Marketing Day! ✨#Marketingday #digitalmarketing #Marketingdigital #digitalmkt
I used to post without direction. Just vibes, colo I used to post without direction.Just vibes, colors, ideas, and a lot of effort — but no real plan.And guess what? Nothing happened.No engagement, no growth, no clients.Until I realized that a content strategy isn’t about limiting creativity.It’s about giving it purpose.Because when you know who you’re talking to, why your message matters, and what you want them to do next — everything changes.You start attracting the right people, creating with intention, and showing up consistently (without burning out). 🍓Ready to stop posting blindly?👉 Swipe through this post and start building your strategy today.#contentstrategy #digitalmarketing #smallbusiness #brandgrowth #marketingtips #socialmediamarketing #andreabarrionuevo
Millennials and Gen Z aren’t just new generations Millennials and Gen Z aren’t just new generations — they’re a new economy.They value sustainability, real impact, convenience, and fair pricing.They don’t buy loyalty — they earn it through connection.If your brand isn’t evolving with them, someone else will.✨ Learn what really drives modern consumers and how brands can keep up in a market that changes faster than trends on TikTok.🍓 Swipe through the post — and let’s talk about how to make your brand future-ready.#millenials #genz #marketing #digitalmarketing #study #statistics #2025 #digitalmarketer #digitalmarketingtips #buyerpersona #market #markets
I’ve learned this the hard way — literally. 🫣 Yes I’ve learned this the hard way — literally. 🫣Yesterday, my right arm went completely numb after spending hours clicking, editing, adjusting... trying to give 110%.But here’s the truth no one likes to admit:Sometimes, giving your best means knowing when to stop.✋ As entrepreneurs, creators, and marketers, we’re taught to push, deliver, stay productive — but rest rarely makes it into the strategy.😅Yet without it, your creativity fades, your focus drops, and your body starts asking for what your schedule denies.😣Rest isn’t a reward.🙌🏼It’s maintenance.💪🏼And if we forget that, burnout will remind us in the most painful ways. 🍓✨ Let this be your sign to pause.Even five minutes matter. Because nothing delays results more than ignoring yourself.#creativeentrepreneur #digitalmarketinglife #worklifebalance #mentalhealthmatters #productivitytips #andreabarrionuevo
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